What is Ashwagandha and How Does it Benefit Your Health?

It’s easier to pronounce than it looks — Ashwagandha (OSH-wuh-GAHN-duh) has been around for ages, but it’s still relatively unfamiliar in the modern world. That’s sure to change soon, though, because this epic herb packs some major health benefits for your body and brain. So, what is Ashwagandha? Glad you asked.

What is Ashwagandha?

Ashwagandha is a herb that’s classified as an adaptogen. Adaptogens help your body manage stress, so think of ashwagandha as a calming herb that can help you rebalance and refocus.

8 Health Benefits of Ashwagandha

Ashwagandha delivers a multitude of health benefits that are supported by science and research. Here’s a quick overview of some of the reasons why we love it here at ViBE:


  • It naturally gives you energy without sugar, caffeine, or the inevitable crash
  • Studies have shown it can reduce blood sugar levels
  • It may induce apoptosis, which is like “programming” the death of cancer cells
  • It reduces cortisol levels, which is your fight-or-flight instinct that puts the body under stress
  • It can help reduce depression symptoms
  • It improves gut health
  • It may increase muscle strength and mass
  • It improves brain function, including focus and memory

Each of these benefits make a compelling case to add ashwagandha to your daily regimen. It comes in several different formats, including tea, capsules, oils, gummies, and powders. Plus, we use ashwagandha as an ingredient in two of our new ViBE bars. 

Why We Use Ashwagandha in Our ViBE Bars

Our ViBE Balance bars are designed to give your gut health a boost, and ashwagandha plays an important role. When your body is stressed, it can have a negative effect on your digestion, particularly in how your body absorbs nutrients. Too much stress can also cause issues like heartburn, diarrhea, constipation, and indigestion, all of which can negatively affect your health.


We’ve also included ashwagandha in our ViBE Movement bars, which are ideal for supporting joint health and muscle recovery. Ashwagandha has been shown to contribute to both, including relieving knee pain and pain related to arthritis.


Our goal is to help you live a healthier lifestyle and improve your quality of life through food. Check out our new line of ViBE bars and take a Bite for Benefits!

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